EP26 | Yu-Kai Chou - Gamification: 4 phases of a “Player’s Journey” and how it can help you improve retention

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Today on Churn.FM we have Yu-Kai Chou, the author of Actionable Gamification and creator of the Octalysis framework.We talked about the 4 phases of a player’s journey in the gamification framework, and how it can help make your product stickier, and prevent churn.We also discussed examples of good gamification in SaaS, how much is too much, and how user onboarding can play a vital role in gamifying your retention.Yu-Kai also talked about the importance of community in user retention, the role...

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