EP17 | Stephen Levin (Zapier) - Why churn cannot be measured with a single number

Today on churn.fm we have Stephen Levin, currently working on special projects for the CEO of Zapier and the owner of Think Analytically.We chatted about why churn is not a metric that should be measured with one number, the difference between customer, user and revenue churn and when to use the three.We also discussed the mistakes startups make when measuring churn, how contract length impacts retention, and why tracking cohorts is critical when measuring churn.Stephen also shared how to tra...