EP 76 | How retention helped Drift’s VP of strategy, Adam Schoenfeld build and sell 2 companies

Today on the show we have Adam Schoenfeld, VP of Strategy at Drift, and GM of Drift Video.In this episode, we talked about how a customer-centric approach helped him build and scale two successful businesses, why he talks to his customers every single day, and why everyone at Drift has chat duty.We also discussed the importance of churn & retention when a company is being acquired, and how Adam views churn and retention now as VP of strategy at Drift vs his previous views as CEO of his ow...