EP 75 | Bozena Pieniazek (Maze) - How Product Marketing impacts churn & retention

Today on the show we have Bozena Pieniazek, Director of Marketing at Maze.In this episode, we broke down the function of Product Marketing, discussed how it impacts churn and retention, shared views on where it should sit in a company, and dove into how product marketers help companies understand user personas and their different use cases.We also discussed why Maze decided to rethink their positioning, how nailing your positioning & messaging, can help attract and bring in the right cust...