EP 68 | Sjoerd Handgraaf - How to increase retention in a two-sided Marketplace Business

Today on the show we have Sjoerd Handgraaf, CMO at Sharetribe. In this episode, we talked about why retention is key to tackling the supply vs demand problem in marketplace businesses, what liquidity is and why it is important, and the key things you need to be looking at when building a marketplace business.We also discussed early churn at Sharetribe, why they built an entirely new product to tackle graduation churn, and how the Sharetribe’s marketing team operates around churn and rete...