EP 67 | Mark Roberge - How to drive revenue growth through customer retention

Today on the show we have Mark Roberge, Managing Director at Stage 2 Capital, and former Chief Revenue Officer at Hubspot. In this episode, we talked about the strengths of a successful CRO, the growth phases of a company’s lifecycle, and why retention is the one metric that defines product-market fit. We also discussed the pillars of a good go-to-market strategy, how Hubspot discovered their key leading indicators for customer retention in the early days, and more. As usual, ...