EP 143 | Lou Rosenfeld - How Rosenfeld Media built an engaged community driving long term retention for their business

Today on the show we have Louis Rosenfeld, publisher and founder at Rosenfeld media.In this episode, we talked about what information architecture is and how it led to the formation of Rosenfeld Media, how the UX Design space is evolving, and the importance of understanding your customers' needs when building out your product’s information architecture. We also discussed Lou’s plans to introduce Memberships and Subscriptions at Rosenfeld Media and how introducing Attendee Cohorts a...