EP 114 | Cactus Raazi (EXOS) - How to increase customer retention through personalized pricing
CHURN FM - En podkast av Andrew Michael - Onsdager
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Today on the show we have Cactus Raazi, author of Price. In this episode, we talked about what drove Cactus to write Price, his theory on; should pricing be personalized to individual customers, and the different building blocks to create a more personalized pricing approach. We also discussed the starting point of the pricing conversation within a company, why pricing is often a guesstimation, and why that’s a problem, and lastly Cactus shares different ways to drive expansion reve...