EP 114 | Cactus Raazi (EXOS) - How to increase customer retention through personalized pricing

Today on the show we have Cactus Raazi, author of Price. In this episode, we talked about what drove Cactus to write Price, his theory on; should pricing be personalized to individual customers, and the different building blocks to create a more personalized pricing approach. We also discussed the starting point of the pricing conversation within a company, why pricing is often a guesstimation, and why that’s a problem, and lastly Cactus shares different ways to drive expansion reve...