Why there’s no such thing as ‘digital’ marketing

Traditional marketing roles are changing and organisations need to adapt. In this episode, we’re joined by Senior Marketing Services Manager, Ashley Hickman, who talks to us about what’s expected of the ‘modern marketer’. We discuss how traditional marketing roles are changing to incorporate digital skills, the increased role of data in marketing, and how Ashley is incorporating UX skills into the marketing services team here at CRUK. Ashley’s Twitter handle is https://twitter.com/ash_hickers if you want to follow her  Ashley recommends using the following websites to keep up with marketing trends: https://www.marketingweek.com/.  https://www.thedrum.com/  https://econsultancy.com/home-emea/   http://digitalmarketingmagazine.co.uk/  If you’d like to hear more from the Technology team at CRUK you can find us on our LinkedIn showcase page.    You can also read the Technology blog at https://medium.com/cancer-research-uk-tech-team-blog  And if you’d like to get in touch with the podcast team directly you can now send us an email to [email protected] as we’d love to hear from you.