David Hoang says prototyping is about failure

If we’ve learned anything from the past three deep dives into the research, product brief, and exploration phases, it’s that there are lots of chances to reduce uncertainty throughout the design process. But nothing compares to the prototype. David Hoang, Director of Design at Webflow, says prototypes are about failing — and that’s a good thing. He makes a strong case for a new way to use the prototyping stage: to figure out the wrong turns, not just the right ones.