#21: The market dimension of competing on market size by population has changed

Hello everyone, and welcome to this BVI Strategy podcast.Today's episode is going to be about the changes we see going on in markets. For a long time, we have thought of markets as a product of the population size. That might change in the future. Today, we see that innovative companies understand the demands and have shifted their competitive platform to compete on other dimensions than the size of the market by population. They have understood, that the customer's needs is about filling their gaps of needs and desires. Not their preferences.In this episode, we share our thoughts on sectors as oil, energy, services, and consumer non-eatable products.Enjoy the podcast