The Evolution of Online Marketing for Consumer Packaged Goods Brands with Cristina Marinucci and Ana Golubovic
Meta Business, Innovation and Technology Podcast - En podkast av Meta
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On today’s episode, we’re joined by Cristina Marinucci and Ana Golubovic. Cristina is the Global Head of Shopper - Sr. Director, Insights & Analytics at Mondelēz International, a multinational confectionery, food and beverage company. Ana is a designer at EyeSee, a full-service agency that works with consumer packaged goods brands, media, tech and healthcare companies. We talk about: - Some of the main issues consumer packaged goods companies (CPGs) are currently facing when it comes to online marketing. - Meta tools available to companies to help address these issues. - Mondelēz’s marketing approach across different channels. - How Meta platforms help customers comfortably purchase online. - The importance of trust and authenticity online. - How EyeSee and Mondelēz use data insights to inform their future strategies. - Trends that could dominate the future online market. #innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing Keep up with the latest from Meta’s Business Engineering Team by following us on Medium.
