Performance, Attribution and Private Lift with Anthony Scarpaci and Will Sargisson
Meta Business, Innovation and Technology Podcast - En podkast av Meta
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In today’s episode, we’re joined by Anthony Scarpaci, VP of Growth at Acorns, and Will Sargisson, Marketing Science Manager at Meta. They’re here to dive into the idea of performance and attribution, and a ton of connected questions. We talk about: - How digital media has changed over time and how companies like Acorns have had to adapt. - How to choose measurement tools and methodologies in a privacy-centric landscape - The resurgence of media mix modeling (MMM), and how it fits with attribution testing - Acorns’ success testing private lift and plans for continuous measurement in the future - Advice for advertisers getting started on their own journey with measurement and attribution. #innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing
