Key Trends in DTC Marketing with Wesley Saraceni at Mondelēz International
Meta Business, Innovation and Technology Podcast - En podkast av Meta
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On today’s episode, we’re joined by Wesley Saraceni, Senior Director of Digital Commerce (E-Commerce and DTC) at Mondelēz International We talk about: - Wes’ background and what led him to his current role. - How direct-to-consumer (DTC) marketing brings brands and customers closer. - Some exciting ways Mondelēz International is using DTC to connect with its audiences. - What are some of the biggest challenges facing marketers today? - Thinking about privacy and security in a new era of digital marketing. - How Mondelēz International is thinking about performance marketing. - How Meta’s platforms can help with performance marketing. - Predictions for digital commerce over the next decade. #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
