Growth - The Growing Significance of Business Messaging with Miku Jha and Vikas Bhambri
Meta Business, Innovation and Technology Podcast - En podkast av Meta
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On today’s episode, we’re talking to Miku Jha, Director of Applied AI and Innovation: Business Messaging and Ads here at Meta and Vikas Bhambri, Director of Sales and CX at Kustomer, recently acquired by Meta. We talk about: - The growth of messaging as a preferred form of communication. - The shift to business messaging and what it will mean for companies that adopt it. - Cultural and global trends around how business messaging is evolving. - Why businesses should embrace messaging now and not later. - Customer expectations around business messaging vs. traditional channels. - Advice for companies experimenting with business messaging. - The most important concepts to keep in mind when adopting business messaging. #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
