How The Man Behind Nathan’s Hot Dog Eating Contest Built an Empire

Episode 354: Neal and Toby chat with George Shea, the CEO of Major League Eating which is the organization behind the annual Nathan’s Hot Dog Eating Contest. They address what happened with the contest’s biggest star, Joey Chestnut, and how George can compete with Netflix. George Shea shares the secret behind making virtually any event entertaining and how to pull off a good stunt. They also talk about the history of competitive eating and what the future holds for the sport.  Expand your world with Meta AI. Now on Instagram, WhatsApp, Facebook and Messenger. Get your Morning Brew Daily Mug HERE: https://shop.morningbrew.com/products/morning-brew-daily-mug?utm_medium=youtube&utm_source=mbd&utm_campaign=mug Listen to Morning Brew Daily Here: https://link.chtbl.com/MBD Watch Morning Brew Daily Here: https://www.youtube.com/@MorningBrewDailyShow Time code : 00:00 - Intro 2:20 - What happened with Joey Chestnut? 7:20 - Netflix puts up its own eating contest 9:50 - Eating records that won’t be broken 10:30 - The art of spectacle 15:15 - Origins of Major League Eating 18:00 - How to pull off a good stunt 19:15 - Growth opportunities for competitive eating 25:15 - Which celebrities would George put up? 29:15 - Neal’s epic intro Learn more about your ad choices. Visit megaphone.fm/adchoices