Unlocking the Benefits of Supplements Based on Your Body's Unique Genetic Code

In today’s episode of the Brains Byte Back podcast, we speak with Kim Ressler, Founder and CEO of SNiP Nutrigenomics, a company custom-creating supplements based on your body's unique genetic code, making it easier for you to absorb and utilize essential nutrients. Ressler starts off by sharing her own personal journey that led her to work in the field of nutrigenomics, explaining that her health struggles motivated her to explore the connection between genetics and nutrition.  Having worked in the field for the past five years, she shares how she recognized the complexity and cost involved in genetic mapping.  Thus she created SNiP Nutrigenomics, which aims to simplify the process by focusing on key areas of the body and providing a single supplement that addresses an individual's specific genetic profile, thereby saving time and simplifying supplementation. Ressler also goes on to explain that the use of "SNiP" in the name of the company refers to single nucleotide polymorphisms (SNPs), which are genetic variants that influence functions in the body.  She highlights that SNPs can determine various characteristics, such as eye color or skin tone, and by analyzing these SNPs, SNiP Nutrigenomics identifies an individual's specific genetic blueprint and determines the nutrients they require. Ressler also talks about how her core mission is to increase awareness of the importance of personalized nutrition and prevention.  She aims to support doctors in incorporating genetic analysis and customized nutrition into their practices. Additionally, she talks about how the company plans to conduct clinical trials and case studies to further validate its product.  And finally, Ressler shares how the ultimate goal of the company is to provide simple, affordable, and customized solutions to the masses, reducing the confusion and overwhelming nature of the supplement market. Links 🔗 Our Guest🙋: Find out more about Kim Ressler here (LinkedIn) - https://www.linkedin.com/in/kim-ressler-b13b157 Find out more about SNiP Nutrigenomics (website) - https://www.snipnutrition.com/ Use coupon code "brains" to get a special discount when you sign up (valid for 30 days following the publication of this episode) Brains Byte Back 🧠👨‍💻🎙️: Leave an iTunes review here - https://apple.co/3i60XWu Subscribe on Youtube here - https://bit.ly/3o1M4Z3 Follow us on your favorite podcast platform here - https://bit.ly/3kTfNkY Our Sponsor 💻☎️: Find out more about our sponsor Publicize here - https://bit.ly/3X6p7SB