Eeva Vilkkumaa on decision making

My first guest for the seventh season is Eeva Vilkkumaa, Assistant Professor at the Aalto University School of Business. She studies decision making and resource allocation at companies and public organizations. We talk about how companies can develop mathematical models to support their decision making. Eeva emphasises the importance of co-creation when building decision making models. She thinks that if people are not involved on building the model or don't understand the principles behind the model, the results are not going to be great. Hope you enjoy episode!