Why divergent thinkers beat geniuses in the real world | David Epstein

Don’t take the prodigy pathway. David Epstein says become a broad thinker instead. The idea for Nintendo’s Game Boy system was born from a philosophy that had a much less catchy name: lateral thinking with withered technology. The term was coined by Gunpei Yokoi, a Nintendo employee who started at the company with a similarly dry job: machine maintenance worker. One day, a Nintendo executive noticed that Yokoi had built a simple extendable-arm-grabber toy in his free time. Let’s sell it, the executive said. It became a small hit. Yokoi was eventually promoted to help build out the company’s video game business. But he recognized that he didn’t have the expertise to advance the cutting edge of the video game world. So he decided on a very specific strategy: take already well-understood knowledge and technology from different domains and combine them in unique ways to create new products. The result was the Game Boy. In this interview with Big Think, David Epstein, author of the 2019 book "Range: Why Generalists Triumph in a Specialized World," explains how lateral thinking — a type of thinking where you approach problems from non-obvious angles — is a problem-solving strategy that’s surprisingly well-suited for our fast-changing world. About David Epstein: David Epstein is the author of the New York Times bestsellers Range: Why Generalists Triumph in a Specialized World and The Sports Gene. He has master's degrees in environmental science and journalism and has worked as an investigative reporter for ProPublica and a senior writer for Sports Illustrated. He lives in Washington, DC... ------------------------------------------------------------------------------------------------------------------------------------------------------ Go Deeper with Big Think: ►Become a Big Think Member Get exclusive access to full interviews, early access to new releases, Big Think merch and more ►Get Big Think+ for Business Guide, inspire and accelerate leaders at all levels of your company with the biggest minds in business Listen To This Next: Adam Grant's #1 phrase to unlock potential The science of super longevity Beat anxiety with the most addictive experience on Earth -------------------------------------------------------------------------------------------------------------------------------------------------------- About Big Think | Smarter Faster™ ► Big Think The leading source of expert-driven, educational content. With thousands of videos, featuring experts ranging from Bill Clinton to Bill Nye, Big Think helps you get smarter, faster by exploring the big ideas and core skills that define knowledge in the 21st century. Get Smarter, Faster.... With Episodes From The Worlds Biggest Thinkers. Follow The Podcast And Turn On The Notifications!! Share This Episode If You Found It Valuable Leave A 5 Star Review Learn more about your ad choices. Visit megaphone.fm/adchoices