10- Jonathan Courtney @AJ&Smart: UX has become a commodity

Jonathan Courtney is a co-founder of AJ&Smart, a design sprint agency based in Berlin, which has worked with companies like Lufthansa, Slack, Google, Lyft, Bose etc.  He is a host of The Product Breakfast Club podcast with Jake Knapp, author of Design Sprint. In one of the podcasts, Jonathan explained why he thinks the golden age of UX is over and what designers should do to stay relevant. Answer: learn business, of course.