The Kiwi Fitness App Making $80 Million Per Year: Adam El-Agez on ‘The Conqueror Challenges’

As some of you will know – this year we created a second podcast channel called Business in Between. It’s a channel that documents our journey as business owners – and where we also host long-form interviews with NZ’s most interesting business leaders. And we’re sharing one of our favourite interviews on the Business in Between channel – with you here on Between Two Beers. It’s the story of how a Kiwi entrepreneur turned an idea for a fitness goal setting app into a global business with customers in over 150 countries and revenue exceeding $80 million a year. His name is Adam Al-Agez and his app is called The Conqueror. Adam started his fitness goal setting app in 2012 after 10 years of being an entrepreneur with limited success. The idea was relatively simple…instead of ‘just’ going for a run, walk, a ride or swim, you’re working towards a virtual fitness goal, immersed in community and with a tangible race medal delivered on completion. But after six years and hundreds of thousands of dollars, the app was floundering. All the signs were pointing to giving up all together and he even started getting his CV together and applying for jobs. Then in a bizarre series of events, in 2019 he ended up hiring a marketing wiz who lived in Romania, to run the digital marketing. Raul the Romanian immediately started growing sales and from an annual revenue of under $100k they grew to $2m in the first year. The next year they did $40m and $75m in the following two, having secured licensing agreements with the Lord of the Rings, Game of Thrones, Star Wars and Harry Potter The business has now expanded globally with around 70 staff in 6 countries with customers in over 150 countries. Adam’s story – and the growth of his company – is insane and the story will blow your mind - and it’s the first time it’s been told. Come for the storytelling and stay for Adam’s brilliant business lessons at the end. This is an ep not to be missed. If you enjoy this pod – please go and follow and subscribe to our Business in Between channel, where there are plenty more like this. This episode is brought to you by TAB, download the new app today and get your bet on! Listen on iHeart Radio or wherever you get your podcasts from or watch the video on YouTube. Enjoy.See omnystudio.com/listener for privacy information.