How To Create A POWERFUL Hook To Get Attention | Craig Ballantyne

On the betterHUMAN Podcast, I'm joined by Craig Ballantyne, a renowned fitness entrepreneur turned personal development coach and author. Craig shares his journey from selling online workout programs to writing transformative books like The Perfect Day Formula and The Unstoppable Entrepreneur. If you want to be a betterHUMAN, you're going to love this episode! In this episode, you'll learn: ⚡ The Power of the Hook: In any content creation process, having a captivating hook plays a cr...