Modernizing Illustrator for iPad with Stephen Baloglu, Director of Product Marketing at Adobe

Behind the Scenes: Consumer Product Marketing - En podkast av Meredith Davis, Sharebird

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Adobe’s Illustrator was the company’s first consumer product developed for Mac. Dating back to 1985, there have been multiple versions and releases of this product, but the real challenge was their most recent launch where they were tasked with taking a 30 year old product and modernizing it for an entirely new platform.

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