Marketing Personalization with Lara McCaskill, Former Senior Manager, Product Marketing at Stitch Fix
Behind the Scenes: Consumer Product Marketing - En podkast av Meredith Davis, Sharebird
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Stitch Fix is leveraging data analytics and human touch to deliver style personalization at scale, which is easier said than done. In this episode, Laura will share what marketing personalization actually looks like in the context of launching Stitch Fix’s newest feature, Shop by Categories, which gives members the ability to buy directly from recommended outfits and items. Tune in to get an inside look into how Lara and her product marketing team have gotten personalization down to a science.
