Global Expansion with Nora Niebruegge Bowers, Director Product Marketing at Disney+
Behind the Scenes: Consumer Product Marketing - En podkast av Meredith Davis, Sharebird
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What does it take to orchestrate a massive global expansion in the entertainment world? This week we hear all about last year’s launch of Disney+. Nora shares with us that when it comes to product launches, it’s not about if anything will go wrong, it’s a matter of what will go wrong, how big the issue will be and how quickly you can fix it.
