RET206: AI/ML with Data Lakes: Counterintuitive Consumer Insights in Retail

In this session, learn how data scientists in the retail industry, from companies like Tapestry, Coach, and Kate Spade, are finding new, counterintuitive consumer insights using AWS artificial intelligence services in a data lake. By leveraging data from various retail systems, including CRM, marketing, e-commerce, point of sale, order management, merchandising, and customer care, we show you how these consumer insights might influence new and interesting retail use cases while establishing a data-driven culture within the organization. Services referenced include Amazon S3, Amazon Machine Learning, Amazon QuickSight, Amazon SageMaker, among others.