GAM304: How Rovio Uses ML to Acquire, Retain, and Monetize Users

Understanding gamer behavior is critical in acquiring, retaining, and monetizing users effectively. The cycle requires constant fine-tuning through expensive and complex live operations to offer fresh, fun, and challenging experiences. In this session, learn how Rovio uses machine learning (ML) to make this process faster, more efficient, and more accurate. Learn how to leverage AWS compute, analytics, and database services, such as Amazon S3, Amazon EC2, Amazon EMR, Amazon Athena, Amazon DynamoDB, and Amazon Redshift, to build an ML workflow that predicts the future interests and behaviors of gamers to better serve your needs and theirs.