RET304: Rapidly Respond to Demanding Retail Customers with the Same Serverless Architecture That Powers Amazon Fresh

Today's retail customers want to set the rules on how and when they buy, receive, and return their product. But many retailers are struggling to unify their sales channels using existing legacy e-commerce software stacks. To consistently serve customers across retail channels, retailers must adopt a modern architecture that is elastic, cost effective, and based on loosely coupled application services. In this session, we dive deep into how retailers can leverage serverless architectures using Amazon API Gateway, AWS Lambda, and Amazon DynamoDB.  Learn how Amazon Fresh quickly responded to customer feedback on the Totes Pickup feature, developing a cost-effective and scalable self-service serverless application to deliver a 1-click experience for the customer, while providing faster insights back to the business.