RET301: Build a Single Customer View across Multiple Retail Channels using AWS S3 Data Lakes

A challenge faced by many retailers is how to form an integrated single view of the customer across multiple retail channels to help you better understand purchasing behavior & patterns. In this session, we will present a solution that merges web analytics data with customer purchase history based on AWS API Gateway, Lambda and S3. Learn how to track customer purchase behaviors across different selling channels to better predict future needs and make relevant, intelligent recommendations.