MBL307: Tracking and Optimizing Ad Monetization for Your Mobile App

With the "freemium" model as the new norm for mobile apps, developers are supplementing their revenue with ad-based monetization. To maximize ad revenue, developers are using multiple ad networks as a best practice. This has created the need to track performance across ad networks and optimize for maximum revenue and fill rate. In this session, we create an app with ads from multiple ad networks. We illustrate how ad revenue can be maximized across these networks by tracking key metrics. Finally, we provide examples of segmenting users based on ad interactions and attributes, to further optimize ad monetization.