MAE304: Turner's Cloud Archive for CNN's Video Library and Global Multiplatform Versioning

Turner Broadcasting is using the AWS Cloud to provide storage and content processing required to enable mission-critical video libraries. Turner is creating a copy of CNN's 37-year news video library in AWS to take advantage of the cost and architectural benefits of cloud storage. This project has unique requirements around retrieval times, and Turner partnered with AWS to drive specific capabilities such as those Amazon Glacier expedited and bulk retrieval options.  These cloud-based archives can enable Turner to use other cloud-based value-add services, such as AI/ML/search, and media supply chains efficiently. Turner's global content exploitation strategies call for extensive versioning of content assets required for distribution to different platforms, products, and regions.  Today, this involves complex workflows to derive multiple downstream versions. Adopting the SMPTE Interoperable Mastering Format (IMF) and cloud-based object storage, Turner will dramatically simplify these workflows by enabling cloud-based automation and elastic scalability. Hear Turner's strategy, implementation around these media workloads, and lessons learned.