AU #269: Founder of CharBett Strategies Discusses Why AV Manufacturers Need a Marketing Strategy

Welcome to Episode 269 of Automation Unplugged. Today’s show features Erica Carroll, Founder & Fractional CMO of CharBett Strategies. Erica is a returning guest, who was last on episode 262, for a special episode celebrating International Women’s Day. Erica has over 10 years of experience in the AV industry in technical, training, and marketing roles. She’s the Founder and Fractional CMO of CharBett Strategies, where she helps businesses in the AV industry develop tailored marketing strategies that are aligned with their overarching business goals. Erica's extensive experience in product marketing and training enriches her approach, enabling her to offer nuanced insights and innovative solutions to her clients. As a passionate advocate for the AV industry, she served a three-year term as AVIXA's Content and Learning Committee Chairperson and currently co-hosts the Women in AV podcast. Erica also plays a pivotal role in facilitating the annual Rosie Riveter Explores Pro AV fundraiser, which aims to close the gender gap in AV and introduce more girls interested in STEM to careers in the industry. We live-streamed this interview on social media on Wednesday, July 10th, at 12:30 pm EDT.