Algorithmic Nudging

ENGLISH EPISODE: In this Expert Conversation, Miriam Meckel and Léa Steinacker discuss how algorithmic nudging can be used positively and whether the technology could also help to achieve a more sustainable way of life. The goal of so-called “algorithmic nudging” is to trigger positive behavioral changes without coercion, but with the help of algorithms. Companies in the gig-economy tend to use this AI-technique to subconsciously motivate their employees, thus, increasing their productivity. But where is the line between motivation and manipulation?