Emotional Branding With Heather Campbell

Heather Campbell is the Founder of Hey Heather Campbell, where she helps entrepreneurs create agency strategies to build beautiful brands that are profitable and scalable. She is the Founder of Double Dutch Creative, a marketing agency, and spent over 20 years leading branding, marketing, and strategic communications for large, multi-billion-dollar companies like Arch-Stone Smith, RedPeak Properties, and Riverstone Residential Group. Heather graduated from The Ohio State University where she earned her bachelor’s in advertising and public relations. In this episode… Developing your career comes with its fair share of peaks and valleys, so what can you do when an overwhelming sensation settles in? How can you show your authentic voice through brand marketing? For Heather Campbell, it’s not rocket science, but there is a sequence and process for marketing to be successful. Once you know the process, the road is smooth. While many people believe a brand is defined by the logo, the simple truth is a brand is defined by how clients feel at the end of the day. Heather has developed a core marketing program that guides entrepreneurs to success. Are you ready to establish your brand identity? In this episode of Access To Anyone, Michael Roderick sits down with Heather Campbell, marketing strategist and Founder of Hey Heather Campbell, to discuss important components to growing your brand. Heather talks about the benefits of acknowledging your self-worth, connecting with others through shared values, and why exceptional marketing is based on emotion.