Creatively Monetizing Emotional Name-Brand Connections With Alexandra Watkins

Alexandra Watkins is the Founder of Eat My Words, an agency that develops memorable and well-known brand names like the Wendy’s Baconator, the Neato robotic vacuum, Smitten ice cream, the frozen yogurt franchise Spoon Me, and the Church of Cupcakes. She is the author of Hello, My Name is Awesome: How to Create Brand Names That Stick and a frequent guest lecturer at Stanford University, the University of California at Berkeley, the Tuck School of Business at Dartmouth, the University of Southern California, the University of San Francisco, the University of San Diego, INSEAD, and other MBA programs.  Alexandra was a copywriter working with West Coast ad agencies before founding Eat My Words. In her free time, she fashions imaginative succulent arrangements in quirky containers.  In this episode… It’s easy to feel like you’re treading water when trying to build your business — especially when you’re unsure how to connect. How can you resonate with potential clients? Is it possible to define the target problem of clients and create a better solution? For Alexandra Watkins, finding a creative way to grab someone’s attention came naturally. She recommends mailing goodies and unique products that highlight your capabilities to allure clients and connections. Alexandra knows the efficiency of a name and how words carry weight and resonate. Knowing your client’s needs and executing them in a way that creates emotional connections can help win the battle. So, how can this process apply to you?  In this episode of Access To Anyone, Michael Roderick sits down with Alexandra Watkins, Founder of Eat My Words, to discuss understanding people’s motivation to create connections. Alexandra talks about the naming industry, the power of a smile, and how to create a personal connection to start a conversation.