Breathing New Life Into Sales Conversations With Nikki Rausch

Nikki Rausch is the Founder and CEO of Sales Maven, where she helps small businesses with their sales conversations. She has more than 25 years of experience selling to brands such as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA.  Nikki has published three books and has her own podcast, Sales Maven Podcast, where she expounds on her sales strategies. As a professional speaker, she also frequently hosts workshops and leads training sessions for organizations of all kinds. In this episode… A majority of sales advice is impractical and hard to apply. The focus is often on desired outcomes or robotic scripts rather than applicable strategies. There is a high degree of complexity in the average sales conversation, which requires nuance and experience. Fortunately, some people possess both. Nikki Rausch has focused her career on helping businesses with sales conversations. Her system combines her own time in sales with neuro-linguistic practices that lead to more consistent results. So what do you need to know to improve your sales conversations? In this episode of Access to Anyone, Michael Roderick talks with Nikki Rausch, the CEO and Founder of Sales Maven, about sales conversations and how they can be revitalized. They discuss some of the crucial points of sales conversations, including how to introduce yourself and how to close. They also go through how Nikki uses neuro-linguistic programming to great effect.